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Where will the digital transformation journey bring you?

Author: Martin Creaner
February 13, 2018
Book Cover

It might be a statement of the blindingly obvious, but the most critical ingredient in any journey is having a clear understanding of where you want to end up! In my previous blog post I talked about the multiple transformation journeys that the Telco must embark upon, but this post focuses on the non-intuitive point that the Digital transformation journey does not have a single destination. Every Telco needs to develop an informed view of where they want the digital transformation journey to bring them.

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the 10 transformation journeys of the telco

Author: Martin Creaner
February 7, 2018
Book Cover

Digital transformation is undoubtedly the challenge of this generation of Telco executives, and how well we handle it will determine the shape of the Telco industry for decades to come.   If we handle it poorly, we will watch the Telco influence being stripped away year on year, until it has little to offer beyond being a communications utility that competes primarily on price.  If we handle it well, we will see multiple new types of Telcos emerge, each one ready and able to compete with the rest of the digital economy.

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How to rock your product page on bobbil.

Author: Marie Murphy
October 22, 2015
Top tips for your product page

  Hello, this is the first in our “top tips” series of blogs to help users make the most of their experience on the site. If you find this useful let me know in the comments section and i’ll post more. Also, if anyone has a question they would like me to answer here let me know!     Product pages on bobbil are all about helping buyers select and connect to the products they are interested in buying. As a seller you want to make a great first impression so that buyers will notice your product, will want to download your collateral or make contact with your sales team. Here are some of the top tips for a great product page.

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The Importance of Mobile E-Commerce

September 8, 2015
B2B eCommerce - bobbil blog

More than 500 million consumers purchased using their mobile device in 2014. Mobile e-commerce is projected to account for half of all e-commerce transactions by 2018, according to Internet Retailer. Here’s a look at the impact mobile e-commerce will make on small-business owners with e-commerce sites.

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B2B Sales the See-Saw Analogy

Author: John O'Brien
March 25, 2015
B2B eCommerce - bobbil blog

  B2B Sales – When see-saw business is good business! Is the see-saw the closest playground analogy for the buy/sell-cycle in B2B eCommerce? If you think about it, playing on a see-saw shares many characteristics with a successful buy/sell transaction:

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