The industry's most comprehensive catalog of Big Data Analytics software solutions covering Business Intelligence, Predictive analytics, sales, marketing and social media analytics software as well as data gathering, storage and grooming offerings.
MARKETING/SALES ANALYTICS SEGMENT
The measurement, collection, analysis and reporting of marketing & sales data for purposes of understanding and optimizing marketing & sales effectiveness. May relate to conventional marketing, social marketing, daily deal analytics, database marketing solutions, market modelling or search based marketing. Often referred to as customer analytics.
$1,095,956,988 Total Investment