Companies that are involved in the development and delivery of digital advertising services, including the dedicated advertising companies and the technology companies that are providing measurement and analysis and other technical capabilities capabilities that underpin Digital Advertising.
AD SERVERS SEGMENT
Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns. Includes ad verification, privacy and security systems that ensure every ad impression is a quality impression, every impression is compliant, and every ad was served and displayed exactly as intended.
$561,247,192 Total Investment